Survey Results are In!

Our attendees give high marks to the Slow Flowers Summit 2024, including our venue, program, and more!

Mimi Dougherty of Wildrose & Thyme (left) and Alicia Houston of Healer's Harvest (right)

We opened the 2024 Slow Flowers Summit survey for approximately 6 weeks in July and August. The Survey participation and engagement is encouraging -- with a response rate of 52.2%, an increase from the previous two years. We know our Slow Flowers Summit guests are motivated to be part of the Slow Flowers Movement.

We are delighted to report the overall satisfaction rating of 4.5 out of 5 stars from the survey respondents. A huge thanks to our sponsors' support and partnership! We could not have done this without them!

Presenting Sponsor

Red Twig Farms

Supporting Sponsor

Johnny’s Selected Seeds

Gift Bag Sponsors

BallSeed

Bloom Imprint

Johnny’s Selected Seeds

New Age Floral

OLMS Bamboo Floral

Rooted Farmers

Sakata

Partners

Banff Centre for Arts and Creativity

Bloom Imprint

Canadian Flowers Week

Cooperative Flower Network

In addition to the survey results below, we would like to share these additional resources: 2024 Slow Flowers Summit Photos

Our event photographers captured beautiful moments throughout the 2024 Summit at Banff Centre. We encourage you to post photos on your social media! Please be sure to give photo credit to Niesha Blancas and Tonneli Gruetter. We appreciate you tagging @slowflowerssociety @slowflowerssummit, too!

Social Reach

In addition to Summit promotion via our @slowflowerssociety Instagram account, the Summit-specific account was leveraged again this year -- @slowflowerssummit -- which highlighted event photos throughout the year and during the in-person Summit.

Followers: 3,634

Likes: 4,929

Reach: 132, 498

Impressions: 38,652

Reel Views: 151,531

Since October of 2023, 9 Slow Flowers newsletters featuring Slow Flowers Summit sponsors have been sent to an average of 2,821 recipients each with an average open rate of 51%.

Event Survey Responses

More than half of survey respondents, 65.71%, identify as Flower Farmer/Farmer-Florist, with Florist/Floral Designer, 40%, being the next highest response. Additionally, 17.14% identify as Flower Enthusiast/Flower Gardener, 2.86% as Retail Florist, and 8.57% identifying as Educator, with 8.57% identifying as Wholesale Florist.

Overall Satisfaction

On a scale from 1 (not at all relevant) to 5 (extremely relevant), the average rating of how relevant the Summit was to attendees or their business was 4.5.

100% of survey respondents are satisfied or very satisfied with the geographical location

84% of the respondents are satisfied or very satisfied with ticket price

100% of the respondents are satisfied or very satisfied with pre-event communications

100% of the respondents are satisfied or very satisfied with the venue

96% of the respondents are satisfied or very satisfied with food and beverage

Testimonials

“Slow Flowers Summits have been hugely supportive in both my personal and professional development. These gatherings inspire creativity, build community, and curate highly relevant topics to farmers and florists/designers. I'm so grateful for this community of practice!”

“The opportunity to learn from and connect with leaders in the flower community and meet with like-minded growers across North America was invaluable.”

“It was my first Slow Flower Summit and it did not disappoint. I was energized and inspired by presenters and hands-on experiences! The setting was beyond beautiful. I hope to return next year and beyond!”

“I always come back to the same words when I think about Slow Flowers Summits -- inspirational, invigorating and informative. I look forward to them each June and even though it's one of the busiest periods of the year to leave the farm it's definitely worth the investment. I always leave feeling uplifted and grateful.”

“I had a truly magical time at the Slow Flowers Summit. Being surrounded by like minded individuals who share similar experiences fosters quick bonds, making it hard to say goodbye. The intimate setting allowed for all my questions to be answered and sparked new inspiration. I hope to be back next year!”